If you're a stay-at-home mom who has recently ventured into the home-based sales business or another type of small business, you may be wondering where to begin when it comes to your marketing efforts. Even if sales don't come naturally to you, the success of your home-based business is directly tied to the number of potential customers you can get your products or services in front of, which makes networking crucial -- but putting yourself out there and meeting others who could help you can be difficult when you spend most of your time caring for your children and household.
19 December 2016
Making the investment in custom software is not an easy decision and many businesses overlook the ways this investment can improve their business. Moving from retail software to custom software can allow you more control over how your business functions and help you reach more customers. Updating Old Systems If your business currently uses a company-specific program or interface, you probably face many hurdles as technology evolves. For example, many companies continue to use programs that require employees to be in-house to access information.
22 February 2016
The average American spends around $1,604 a year on clothing, and many consumers now like to buy the latest fashions online. For clothing retailers, paid search is often one of the most effective ways to drive new customers to your website, as you can lure casual and determined shoppers. Find out how to maximize the ROI on your latest paid search campaign with the following five ways to optimize your landing page.
12 October 2015